Spend
The marketing operations engine that turns marketing budget into revenue, predictably.
Aggregate the data into one place. Let AI coworkers collaborate with you and get the tedious work done. Approve everything, and turn insights into action across every connected tool.
End the technology chaos.
Vendors, single-point solutions and slow communication cycles are what cause the problems today. Gathering the data from that fragmented set of tools is the first step in resolving the chaos.
ngen ingests every data point from your connected acquisition systems into one control plane, where you can analyze, get insights, run experiments, learn, and adjust the dials that matter in the marketing operation, with approval.
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Work backwards from the sale.
Most systems optimize for different things: aggregators for a lead through the door, agencies for calls or appointments. ngen works backwards from the sale and tweaks everything along the way.
Unify the data
Bring in data from all the systems you use and reason about it all in one place.
Experiment against sales
Run hundreds of experiments with agents to find the most efficient path from ad to sale.
Act on what you learn
Approve the change, and agents apply it across your connected tools.
Make every member of your team more powerful.
AI Agents
Coworkers that work alongside your team and get the tedious work done.
A/B Testing & Optimization
Streamline experiments on the ad-to-page journey, measured to the sale.
Unified Data Warehouse
Parse, transform and analyze all the data that comes through.
Data Enrichment
Read every call for intent and expected value, then send the signal back.
Reporting & Attribution
Reports on your behalf, in plain language.
Integrations
Connect the tools you already use.
Make the team you have more capable.
Instead of expanding your team, make every member more capable: AI coworkers work alongside them, in the same platform, on the tedious work. ngen is built to be used by agents as easily as by people.
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Agents propose. People approve.
AI agents can be wrong, and nobody wants agents loose with their budget. So control is built in: a Sanity Check Agent reads every proposal first, and a person approves anything that touches money or live operations. Agents don't act until assigned.
Variants
No creative or landing-page variant goes live without review.
Campaigns
No campaign is paused or shut down without a person signing off.
Your systems
No data is modified in your CRM, call tracking or lead tools without approval.
Signals
No signal is sent to the ad platforms without human-defined conversion values.
Audit
No action without a log entry
which agent, what time, who approved.
FAQs
build status · not part of the page
Platform Overview — 100% of copy written
14 / 14 fields
7 sections
- 01plat-hero
Category line for the platform page, broader than Home.
- 02plat-thesis
Name the platform-level enemy before offering the fix. GRAPHIC BRIEF (founder 2.2): disparate point solutions pouring into a funnel → an event log coming out → agents working on that funnel → arrows persisting data back into the point solutions where needed.
- 03plat-pillars
The three pillars from the one-pager: unify, experiment, pay for outcomes.
- 04plat-solutions
The solution grid — routes to every product page.
- 05plat-team
The 2-3x claim: a platform built to be used by agents.
- 06plat-quality
Quality control: what guardrails exist, and the agent that checks the agents.
- 07plat-faq
Search-shaped questions a home-improvement marketer would type.
plat-hero 100%plat-thesis 100%plat-pillars 100%plat-solutions 100%plat-team 100%plat-quality 100%plat-faq 100%
rendered from content/site.json · generated from ngen_website_content.xlsx · re-run scripts/xlsx_to_json.py after editing the workbook