ngen
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One warehouse for everything between the click and the sale.

Every click ID, campaign and pixel event, carried all the way to the CRM record. Continuously synced from the tools you already use.

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Unify first. Everything else follows.

Once the data is unified, experiments are anchored in your real context. Once they run, you can report what they produced. Then agents act on the insights: which landing page is used, which ad is shown, and how those change the calls that come in.

The difference is what it optimizes for. Cost per lead, cost per call or cost per click may look off; what the whole loop optimizes is the sale.

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What lands in the warehouse.

Ad platforms

Google and Meta — spend, click IDs, pixel events.

Landing pages

Page analytics and every variant that ran.

Call tracking

CallTrackingMetrics, Five9, CallRail — every call, transcribed.

CRM and lead management

  • HubSpot
  • LeadPerfection
  • LeadConduit

Sales tools

Estimates and sold projects.

Your data lake

Snowflake, Azure Data Lake and Power BI stay connected.

Purpose-built for marketing.

All of the click IDs, campaign metadata and pixel data is stored, carried over and unified across the records that sit in your systems of record today.

One opinionated schema, so every source maps onto the same journey: impression, click, call, appointment, estimate, sale.

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Every call mapped to a CRM record.

ngen integrates with your call center to pull the call, transcribe it, pull the information out of it, and link it to the CRM record that sits in your other tools. Google and Meta pixels carry the same person through retargeting at every point in the journey.

Get a Demo
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Yours. Query it, export it, leave with it.

Yours

  • All the data in the warehouse is yours
  • Your systems of record stay the source of truth
  • Nothing is locked in a proprietary format

Query it

  • Ask in plain English through Reporting
  • Point and click to unify new sources
  • Full-funnel workflow built in

Leave with it

  • Export at any time
  • Campaigns and data stay in your tools if you stop
  • You lose the agents, not the data

FAQs

build status · not part of the page

Unified Data Warehouse — 100% of copy written

14 / 14 fields
7 sections
  1. 01
    dw-hero

    State the promise for this capability in one line.

  2. 02
    dw-problem

    Name the failure mode: silos, home-built lakes, supervised syncs.

  3. 03
    dw-sources

    List what lands in the warehouse, by the buyer's tool names.

  4. 04
    dw-schema

    What 'purpose-built for marketing' means, concretely.

  5. 05
    dw-identity

    Identity: how a call, a visit and a CRM record become one person.

  6. 06
    dw-ownership

    Answer 'is it mine?' before they ask.

  7. 07
    dw-faq

    Objections too specific for the page body.

dw-hero 100%dw-problem 100%dw-sources 100%dw-schema 100%dw-identity 100%dw-ownership 100%dw-faq 100%

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