Your website, optimizing itself for sold projects.
Launch tests, watch conversions move, and land on the most profitable ad-to-landing-page experience — measured to the sale, not the call.
Most conversion optimization stops at the call.
Today, CRO is focused on what triggers a call or an appointment. To see the downstream impact of a landing page variation you need the CRM data — sales, order volume — and almost nobody has it wired in.
ngen has all of that linked already. So experiments are focused on one thing: revenue.
What gets tested.
Headlines
The promise on the page, against what sold.
Clicked actions
Buttons, forms and calls to action.
Images
Visuals that match the ad that generated the click.
Layout
Where things sit and what gets seen.
Page flow
The path from landing to call or booking.
Ad relevance
Whether the page delivers what the ad promised.
How it works.
Analyze
Agents analyze your site, learn your audience, your goals, and the ad experience that generated them.
Approve
New copy and visuals are proposed. You approve what goes live. New experiments are generated in under five minutes.
Test and personalize
Variants are deployed and tailored at scale for each visitor, without added team effort.
Measure to the sale
Results are read from calls, appointments and CRM outcomes, and what worked feeds the next round.
We outperform CRO agencies — because we have the data they don't.
Optimized for calls and appointments
Optimized for sold projects
A handful of tests a quarter
Experiments generated in minutes
Integration, coordination and sync failures
One system, nothing dropped
Guesswork between reports
Every variant measured in your CRM
Personalization as a project
Tailored for every visitor, at scale
A retainer
Outcomes
FAQs
build status · not part of the page
AB Testing and Optimization — 100% of copy written
- 01at-hero
State the promise for this capability in one line. No proof, no feature list.
- 02at-thesis
Name the failure mode this exists to fix: CRO that stops at the call.
- 03at-what
Break the capability into its parts so the name stops being vague.
- 04at-steps
Show the sequence end to end, so it feels operable rather than abstract.
- 05at-agencies
The Coframe move — outperform CRO agencies — made yours: you have the downstream data.
- 06at-faq
Objections too specific for the page body. Main organic-search surface.
rendered from content/site.json · generated from ngen_website_content.xlsx · re-run scripts/xlsx_to_json.py after editing the workbook